James Hardie® Launches Colors for Fiber-Cement Siding Products

James Hardie® Building Products Introduces a New System of Twelve Designer Colors for its Pre-Finished Fiber-Cement Products

(PRWEB) January 26, 2005 -- James Hardie® Siding Products today announced a new system of designer colors for its pre-finished house siding with ColorPlus® Technology. The color system is based on combinations of colors complimentary to each other, and were chosen based on market demand as well as taking color samples to builders, architects and developers to identify favorites and preferences. The colors were chosen with the assistance of Leslie Harrington, a color consultant with 16 years of experience with LH Color, Pottery Barn, Crayola, Avon and Benjamin Moore Paint. Leslie Harrington has been featured on Good Morning America, HGTV and the Discovery Channel, as well as in publications including the New York Times, Washington Post and The Wall Street Journal.

“The James Hardie color system was chosen to help builders provide consumers with a color palette that fits the personal style of the homeowner,” said Harrington. “We took the most popular colors from the previous color palette and made additions to give the entire color system flexibility and allow for the creation of many different styles and looks.”

James Hardie® has also expanded its ColorPlus® Technology to existing James Hardie products: Hardiplank® lap siding, Harditrim® XLD planks and Hardisoffit® panels. All of the products feature improved quality and consistency of finish, a mar-resistant coating and a 15-year finish warranty for additional value to homeowners. The addition of pre-finished Harditrim and Hardisoffit gives homeowners a complete house siding solution from James Hardie fiber-cement siding products.

With the only R & D facility in North America devoted solely to fiber-cement technology, James Hardie is continually making enhancements to meet the growing demand for high-quality, low-maintenance building materials. James Hardie is the leading house siding manufacturer in the United States. James Hardie is committed to furthering best installation practices, including providing installation videos and collateral as well as scheduling trade events to support its siding products.

About James Hardie Building Products
James Hardie Building Products manufactures durable, low-maintenance, non-combustible, fiber-cement siding. James Hardie house siding has the beauty and character of wood without the maintenance problems. Its proprietary fiber-cement formulation helps provide resistance to fire, moisture, severe wind, impact damage and termites. James Hardie siding was introduced to North America in the early ‘90s and now protects more than 3.5 million homes in the United States.

For more information, please visit www.jameshardie.com">www.jameshardie.com.

Press contact:
Denese Bottrell, PR Manager
James Hardie Building Products
949-348-4404

Or

Rob Thomsen, Product Manager
James Hardie Building Products
773-867-8521
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Source: http://www.prweb.com/releases/2005/1/prweb201232.htm