No Bread…No Pasta…Just Matzah!

JibJab Partners with AtomFilms® for Exclusive Release of Hit Passover Spoof

Los Angeles, CA and San Francisco, CA (PRWEB) April 22, 2005 -- AtomFilms and JibJab have teamed up again for the exclusive release of JibJab’s newest cartoon, "Matzah!" The hilarious hip-hop rap, written and performed by Eric Schwartz (aka Smooth-e), explores the Jewish ritual of only being able to eat Matzah during Passover. After a world premiere on "The Tonight Show with Jay Leno" last night, "Matzah!" is now available online at both www.atomfilms.com and www.JibJab.com.

Passover, which officially begins tonight, celebrates Moses and his people surviving in the desert for eight days on unleavened bread. The animated hip-hop star of "Matzah!" however, is less concerned with tradition and more concerned with the effects of unleavened bread on his digestive system and when he’ll be able to eat a sandwich again.

The last time JibJab and AtomFilms worked together, in 2004, the companies generated over 80 million views of the election spoofs "This Land" and "Good to Be in DC," surpassing the combined television audiences for the Republican and Democratic conventions.

"We're excited to partner with AtomFilms again on this release," states Gregg Spiridellis, co-founder of JibJab. "Their expertise in digital entertainment distribution makes them an invaluable partner for an independent creative content studio like JibJab."

"JibJab created a cultural phenomenon with 'This Land,' and they have another hit on their hands with 'Matzah!'" said Mika Salmi, CEO and founder of AtomFilms. We are so pleased to continue our long-standing relationship with the industry’s most in-demand creative talent."

About JibJab
Gregg and Evan Spiridellis launched their Web site (www.JibJab.com) from a garage in Brooklyn in 1999. Since then they have built a worldwide following for their quirky and irreverent brand of humor. To pay the bills, the brothers produce advertising campaigns for media, entertainment and consumer product companies. They also publish children books and manufacture an original line of holiday toys distributed nationwide at Spencer Gifts and Urban Outfitters.

About AtomFilms:
AtomFilms is where the Web goes to watch movies. Its award-winning Web site (www.atomfilms.com) offers on-demand viewing of a diverse and distinguished catalog of over 1,500 shorts in every genre, enabling new and innovative artists to reach millions of viewers worldwide. Based in San Francisco, CA, AtomFilms is a service of digital entertainment leader AtomShockwave Corp. For more information, please visit www.atomfilms.com and www.atomshockwave.com.

Contact:
Elisa Greene
PR Manager, AtomFilms
(415) 503-2490
e-mail protected from spam bots

###

Source: http://www.prweb.com/releases/2005/4/prweb232205.htm