The innovative campaign is being led by their new creative team, featuring Mark Argenti and Margaret Brynes, the creative force behind mega-star showbiz imagery such as the Justin Timberlake Hometown Concert for NBC, and Mary J. Blige.
(PRWEB) April 22, 2005 -- One2One Living's provocative, witty and stylish ad
campaign, which will run on city scapes in major metropolitan cities across the
U.S. and Canada, appropriately features two singles stranded on a surreal
desert, with the catchy slogan: 'One2One Living -- Fuel for The Single Life.'
This represents One2One Living's mission of continuing to offer insight,
options, opportunities and resources for single men and women in North America,
and around the globe.
Also, One2One Living vows to promote laughter, discussion, and thought - in essence, all the elements needed to make the single life as fulfilling as possible.
To that end, One2One Living's new contributors include CNBC columnist and NBC Producer Brian Balthazar; FOX’s 'Good Day L.A.' Executive Producer Paul Suchecki; JoJamie Tyler, an Image Consultant; Kerry McCloskey, star of reality TV's 'My Big Fat Obnoxious Boss' and author of 'The Ultimate Sex Diet'; David Essel, the nine-year veteran radio show host, whose shows have been syndicated to 240 markets; and 'Men Are From Mars, Women Are From Venus' author Dr John Gray, a permanent staple in the One2One Living editorial team.
Furthermore, also included in One2One Living's acclaimed content is 'Social Autopsy' from Christian Finnegan, a stand-up comedian and regular on VH1’s 'Best Week Ever.'
With this all-star team, One2One Living is attracting legions of single men and women, who are looking for an alternative to the usual.
Accompanying the new creative is an updated content server, which syndicates unparalleled content to the dating industry, as well as a new network television show that will premier on the Oxygen Television Network during the upcoming fall season. The show is being produced by Media Evolutions; the production company owned by former *NSYNC band member Joey Fatone, Ian McDaniel, Steve Fatone and Mark Argenti.
When asked why One2One Living is no longer providing online dating, Editor-in-Chief Mary Spio states, “We are an entertainment and lifestyle magazine, providing content is what we do well, and with our new partnerships with the best online dating companies, we believe that we will better serve our market and audience, by referring them to partners, allowing us to concentrate on generating the best content on the face of the planet, for single men and women.”
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